How to Set Up Google Analytics for your operesume website: A Step-by-Step Guide

Knowing how to set up Google Analytics will help you access a wealth of information about your website’s visitors.

Knowing how to set up Google Analytics is the first step to understanding:

  • Who your website’s visitors are
  • What content do they want to see from your business
  • How they behave when browsing your site

The best part? Google Analyticsis absolutely free.

And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.

However, setting up Google Analytics can be somewhat difficult (to put it mildly). Luckily for you, we have a step-by-step guide for openresume website owners to easily and painlessly set up Google Analytics on Openresume.

Before we jump into how exactly to do that, let’s take a look at what makes Google Analytics so great.

Why you need Google Analytics

Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors.

With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for website owners — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors.

Here are just a few pieces of data you can get from Google Analytics:

  • Amount of traffic your site gets overall
  • The websites your traffic came from
  • Individual page traffic
  • Amount of leads converted
  • The websites your leads came from
  • Demographic information of your website visitors (e.g. where they live)
  • Whether your traffic comes from mobile or desktop

It doesn’t matter if you’re a freelancer with a humble blog or if you’re a big company with a massive website. Anyone can benefit from the information in Google Analytics.

Now that you know how great it is, let’s jump into exactly how to set up Google Analytics for your own website.

How to set up Google Analytics in 4 simple steps

Setting up Google Analytics can be tricky. However, once you have it set up, you stand to gain a ton of invaluable information very quickly.

This is pure 80/20 — with a small amount of work now you stand to gain disproportionate rewards later.

To set up Google Analytics, you simply have to follow these steps:

  • Step 1: Set up Google Tag Manager
  • Step 2: Create a Google Analytics account
  • Step 3: Set up analytics tag with Google Tag Manager
  • Step 4: Set up goals
  • Step 5: Link to Google Search Console

Let’s jump in.

Step 1: Set up Google Tag Manager

Google Tag Manager is a free tag management system from Google.

The way it works is simple: Google Tag Manager takes all the data on your website and sends it to other platforms such as Facebook Analytics and Google Analytics.

It also allows you to easily update and add tags to your Google Analytics code without having to manually write code on the back end—saving you time and a lot of headaches down the road.

Let’s say you want to be able to track how many people clicked on your downloadable PDF link. Without Google Tag Manager, on openresume, you cannot track this data. However, if you have Google Tag Manager, you can just add a new tag to your Tag Manager to track the downloads.

First, you’ll have to create an account on the Google Tag Manager dashboard.

Google tag manager create account

Enter in an account name and click continue.

You’ll then set up a container, which is essentially a bucket containing all of the “macros, rules, and tags” for your website, according to Google.

Google tag manager create container

Give your container a descriptive name and select the type of content it’ll be associated with (Web, iOS, Android, or AMP).

Once that’s done, click create, review the Terms of Service, and agree to those terms. You’ll then be given the container’s installation code snippet

Google tags manage snippets

This is the piece of code you’ll be pasting into your website’s back end in order to manage your tags. To do that, copy and paste the two snippets of code onto every page of your website. As the instructions say, you’ll need to the first one in the header and the second after the opening of the body.

On openresume, go to your portfolio settings, click integration, and the tag managers. You can easily do this by pasting the two pieces of code into their respective fields and clicking save.

Google tag manager in openresume

Once that’s done, you can move on to Step 2.

Step 2: Set up Google Analytics

Like Google Tag Manager, you’re going to want to create aGoogle Analytics account by signing up on the GA page.

Enter your account and website name, as well as the website’s URL. Be sure to also select your website’s industry category and the time zone you want the reporting to be in.

Once you do all that, accept the Terms and Services in order to get your measurement ID.

The measurement ID is a string of numbers that tells Google Analytics to send analytics data to you. It’s a number that looks like G-0000001.

This is unique to your website and your personal data—so don’t share the measurement ID with anyone publicly.

Once you have the measurement ID, it’s time to move on to the next step.

Step 3: Set up analytics tag with Google Tag manager

Now you’ll learn how to set up specific Google Analytics tracking tags for your website.

Go to your Google Tag Manager dashboard and click on the Add a new tag button.

You will be taken to a page where you can create your new website tag.

On it, you’ll see that you can customize two areas of your tag:

  • Configuration. Where the data collected by the tag will go.
  • Triggering. What type of data you want to collect.

Click on the Tag Configuration button to choose the type of tag you want to create.

Select “Google Analytics: GA4 Configuration” from the “Choose Tag Type” window.

You’ll then be taken to a new window where you’ll be able to enter in your Google Analytics Measurement ID. This will send your website’s data straight into Google Analytics where you’ll be able to see it later.

Once this is done, head to the “Triggering” section in order to select the data you want to send to Google Analytics.

As with the “Configuration,” click on the Triggering button in order to be sent to the “Choose a trigger” page. From here, click on All pages so it sends data from all your web pages.

Rename this tag from “Untitled Tag” to “GA4 Configuration Tag” or the name of your choice.

Now simply click on Save and voila! You have a new Google Tag tracking and sending data to your Google Analytics page about your website!

We’re not done yet, though. You still need to set up your goals — which brings us to…

Step 4: Link to Google Search Console

Google Search Console is a powerful tool to help marketers and webmasters gain invaluable search metrics and data.

With it, you can do things like:

  • Check your site’s search crawl rate
  • See when Google analyzes your website
  • Find out what internal and external pages link to your website
  • Look at the keyword queries you rank for in search engine results

To set it up, click on the gear icon in the lower left-hand corner of the main dashboard.

Then click on Property Settings in the middle column.

Scroll down and click on search console links.

Here you’ll be able to start the process of adding your website to the Google Search Console.

What to do after you’ve set up Google Analytics

Now, there are a ton of different things you can do with Google Analytics. The world of data analysis and web marketing is literally at your fingertips.

Here are a few suggestions of things you can do:

Grant access to your team

If you’re working with a team, grant permissions to make sure other people can access the data on Google Analytics.

To add users, you simply have to follow these six steps from Google:

  1. Click on the gear icon in the lower left-hand corner to go to the Admin dashboard
  2. In the first column, click on the User Management button.
  3. Click Add new users
  4. Enter the email address for the user’s Google account
  5. Select the permissions you want to grant them
  6. Click Add

And voila! You should now be able to give others access to your business’s Google Analytics data.

Link Google Ads with Google Analytics

If your business uses Google Ads, you can now link that to your Google Analytics account so you can see “the full customer cycle, from how they interact with your marketer (e.g. seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site (e.g. making purchases, consuming content),” according to Google.

To link the two accounts, follow the seven steps below:

  1. Click on the gear icon in the lower left-hand corner to go to the Admin dashboard
  2. In the “Property” column, click on Google Ads Linking
  3. Click on New Link Group
  4. Click on the Google Ads accounts you want to link with Google Analytics
  5. Click Continue
  6. Make sure that linking is on for each property you want to see data from Google Ads
  7. Click Link accounts

With your accounts link, you’ll have even greater access to the information you need to determine your ad campaign’s ROI.

Conclusion

Google Analytics is a must-have for any website owner. It’ll help you track the performance of your website along with all your digital marketing campaigns.

With it you’ll be able to determine ROI and learn more about your audience. Without it, you’ll practically be sailing on an ocean without a compass and a map (which is to say, very lost).